Last year, British model Charli Howard made waves when she stood up to her modelling agency. The 25-year-old took to Facebook, writing, "that she was leaving the body-shaming agency ASAP, telling the agency, “the more you force [models] to lose weight and be small, the more designers have to make clothes to fit our sizes, and the more young girls are being made ill. It’s no longer an image I choose to represent.” Howard moved to work with a new agency, MUSE Management, and it’s there she met French plus-size model and body-positive blogger Clémentine Desseaux, 28.
And now, they’re taking a stand together. The two teamed up to create a powerful video and editorial campaign that launches today called All Woman Project. It’s mission: To push back on the lack of diversity in the modelling industry and to show that women of all shapes and sizes are beautiful, sans retouching.
We're all for this movement. It's so important that we support women of all shapes and sizes, we're all beautifully and wonderfully made. That's what makes us who we are!
Check out what our friends at Clapit have going on to support #iamallwoman below:
Be part of the movement for body diversity by entering the #iamallwoman open call now, only on clapit.
1. Download clapit for free from the Apple store here
2. Create a profile.
3. Shoot a GIF on clapit of your favorite “flaw” – the part of you that you’ve learned to embrace!
4. Upload to clapit with hashtag #iamallwoman (don’t forget!)
5. Invite your friends to clap your content to the top, and watch it climb to the best feed!
A winner will be announced by All Woman Project founders Charli Howard and Clémentine Desseaux at the end of September.
Don’t forget to follow All Woman on clapit!
To see more on the woman behind the campaign, visit this link: Charli Howard