Marie was made famous by her now iconic tidying method called ‘KonMari’. The intuitive approach that we all normally use to clean up is to start by throwing things away that we no longer use. Marie turned this approach on its head – instead of starting with what to throw away, organisation begins by starting with what to keep! This is ‘KonMari’ – choosing to keep only the things which ‘spark joy’ in our lives. If something sparks joy, keep it! If not, throw it away. The genius of this method is that, once complete, we’re surrounded with only the things in our lives that we love.
This revolutionary tidying method has led Marie Kondo to worldwide fame and success. Her first book ‘The Life-Changing Magic of Tidying Up’ has been translated into 44 languages and sold 13 million copies worldwide. It inspired her own critically-acclaimed show on Netflix ‘Tidying Up with Marie Kondo’, expanding her influence to a global audience and propelling her onto the world stage.
At the heart of Marie Kondo’s methodology is the emphasis on being mindful and introspective, with a focus on the little things that bring joy to our lives. This philosophy harmonises with so many of the values that we hold dear at Esther & Co. We truly believe that something as small as a great dress or a great outfit can spark an immense amount of joy in our lives, and we work to bring that little bit of joy to your life in the outfits that we curate.
Marie Kondo is a phenomenal woman who has helped millions around the world move from clutter to serenity, and we are so glad to announce her as our Woman of the Month for July!